HISTORY

Serranas is an integrating, processing and trading company with 100% Mexican capital, which guarantees the supply of raw materials, control and uniformity of quality.

The beginning of operations.

Asociaciones Agroindustriales Serranas S.A. of C.V. emerged as a trading service option for agricultural producers. It started operations on June 25, 1994, with only coffee and allspice and later in the year 1999, it successfully ventured into cacao.
It was founded in the municipality of Tlapacoyan, Veracruz, being a strategic point for the commercialization of coffee and allspice. Placing ourselves in this municipality has represented an element of innovation in the way of doing business in the agricultural sector.

Our business philosophy has made us the undisputed leaders within the sector, seeking to organize and train producers with the purpose of establishing a supplier development program that allows them to improve post-harvest handling processes and obtain fair prices for their products. Our company recognizes and values quality.

1999 -2004

The commercialization of greater volumes of coffee, allspice and cacao were achieved with the establishment of two branches; the one in Comalcalco, Tabasco in 1999, where cacao and allspice were collected and processed; and another in 2004 in Huixtla, Chiapas, where coffee was collected.

Likewise, there is a finished coffee product warehouse and an allspice processing plant-warehouse in Perote, Veracruz.

EXPORTER MERIT AWARD FOR MEXICO’S SOUTHERN REGION

In the autumn of 2016, Asociaciones Agroindustriales Serranas S.A de C.V. received the Exporter Merit Award for Mexico’s Southern Region within the Agricultural Small and Medium Size Enterprise (SME) Category from the Foreign Trade Mexican Council.

The National Export Award is the highest annual recognition for the effort, tenacity, efficiency, talent, dynamism and leadership awarded to those companies that have managed to become synonymous with global competitiveness, positioning the exportable supply of Mexico, becoming one of the engines of economic growth for the country and important job generators.

The companies and educational institutions that participate in the National Export Award are of national pride and role models for all other companies involved on Foreign Trade and International Mexican Business.

INNOVATE TO COMPETE: 40 CASES OF SUCCESS

In 2017, Asociaciones Agroindustriales Serranas S.A de C.V.  was recognized as a Success Case Company, Chosen by the SAGARPA-IICA-COFUPRO Council.

The study and analysis of successful experiences related to the agri-food innovation process is of great interest to IICA, which through the Innovagro Network and collaboration with SAGARPA and COFUPRO seek to stimulate the development of strategic capacities of the various productive agents along the different value chains.  It allows access to new experiences on the challenges facing innovation processes and the methods that farmers and agribusinesses were able to put into practice.

IICA, an organization specializing in agriculture, supports the efforts of its 34 member states in order to achieve agricultural development, contributes through new findings to the generation of knowledge for rural public policies that increase the welfare of people and promote sustainable rural development, keeping above all sound competitiveness.

In the course of these successful 25 years we have managed to consolidate a successful team of multidisciplinary workers with commitment to the values of the company that allow us to continue achieving our mission of being the provider par excellence of Mexican coffee beans, allspice and cacao beans.

I. Start

The beginning of operations.

Asociaciones Agroindustriales Serranas S.A. of C.V. emerged as a trading service option for agricultural producers. It started operations on June 25, 1994, with only coffee and allspice and later in the year 1999, it successfully ventured into cacao.
II. Foundations
It was founded in the municipality of Tlapacoyan, Veracruz, being a strategic point for the commercialization of coffee and allspice. Placing ourselves in this municipality has represented an element of innovation in the way of doing business in the agricultural sector.

Our business philosophy has made us the undisputed leaders within the sector, seeking to organize and train producers with the purpose of establishing a supplier development program that allows them to improve post-harvest handling processes and obtain fair prices for their products. Our company recognizes and values quality.

III. Growth

1999 -2004

The commercialization of greater volumes of coffee, allspice and cacao were achieved with the establishment of two branches; the one in Comalcalco, Tabasco in 1999, where cacao and allspice were collected and processed; and another in 2004 in Huixtla, Chiapas, where coffee was collected.

Likewise, there is a finished coffee product warehouse and an allspice processing plant-warehouse in Perote, Veracruz.

IV. Recognition

EXPORTER MERIT AWARD FOR MEXICO’S SOUTHERN REGION

In the autumn of 2016, Asociaciones Agroindustriales Serranas S.A de C.V. received the Exporter Merit Award for Mexico’s Southern Region within the Agricultural Small and Medium Size Enterprise (SME) Category from the Foreign Trade Mexican Council.

The National Export Award is the highest annual recognition for the effort, tenacity, efficiency, talent, dynamism and leadership awarded to those companies that have managed to become synonymous with global competitiveness, positioning the exportable supply of Mexico, becoming one of the engines of economic growth for the country and important job generators.

The companies and educational institutions that participate in the National Export Award are of national pride and role models for all other companies involved on Foreign Trade and International Mexican Business.

V. Competitiveness

INNOVATE TO COMPETE: 40 CASES OF SUCCESS

In 2017, Asociaciones Agroindustriales Serranas S.A de C.V.  was recognized as a Success Case Company, Chosen by the SAGARPA-IICA-COFUPRO Council.

The study and analysis of successful experiences related to the agri-food innovation process is of great interest to IICA, which through the Innovagro Network and collaboration with SAGARPA and COFUPRO seek to stimulate the development of strategic capacities of the various productive agents along the different value chains.  It allows access to new experiences on the challenges facing innovation processes and the methods that farmers and agribusinesses were able to put into practice.

IICA, an organization specializing in agriculture, supports the efforts of its 34 member states in order to achieve agricultural development, contributes through new findings to the generation of knowledge for rural public policies that increase the welfare of people and promote sustainable rural development, keeping above all sound competitiveness.

VI. Consolidation

In the course of these successful 25 years we have managed to consolidate a successful team of multidisciplinary workers with commitment to the values of the company that allow us to continue achieving our mission of being the provider par excellence of Mexican coffee beans, allspice and cacao beans.